Chapter 12 Closing Begins the Relationship
Complete Chapter Questions With Answers
Sample Questions Are Posted Below
True / False Questions
- According to the Golden Rule, a salesperson should not close the sale if the product is not suitable for the customer.
Answer: True
Learning Objective: 12-01
Topic: The Golden Rule: Closing
Blooms: Understand
AACSB: Ethics
Level of Difficulty: Medium
Explanation: The Golden Rule salesperson wants to know if a product fulfills the prospect’s need or solves problem. In closing, it is extremely important to think about the purpose of the sales call—unselfish service to the other person.
- If everything has been done to properly develop a sales presentation, closing the sale is the next step in a logical sequence.
Answer: True
Learning Objective: 12-01
Topic: When Should I Pop the Question?
Blooms: Remember
AACSB:
Level of Difficulty: Easy
Explanation: If the sales presentation has proceeded smoothly, then closing the sale is the next step. Closing involves helping people make a decision that will benefit them.
- Closing is the processes of helping people make a decision that will benefit them.
Answer: True
Learning Objective: 12-01
Topic: When Should I Pop the Question?
Blooms: Remember
AACSB:
Level of Difficulty: Easy
Explanation: Closing is the process of helping people make a decision that will benefit them. You help people make the decision by asking them to buy.
- Sales should never be closed immediately following the approach.
Answer: False
Learning Objective: 12-01
Topic: When Should I Pop the Question?
Blooms: Understand
AACSB:
Level of Difficulty: Medium
Explanation: Closing is appropriate when the prospect is ready, which may be as early as the approach stage. However, in most cases, close occurs after the presentation.
- Often the close of the sale comes after the sales presentation.
Answer: True
Learning Objective: 12-01
Topic: When Should I Pop the Question?
Blooms: Remember
AACSB:
Level of Difficulty: Easy
Explanation: Closing is appropriate when the prospect is ready. In general, the close occurs after the sales presentation.

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